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100+ Writing Ideas If You Don’t Know What to Publish

I’m sure you’re with me on this one:

No matter how brilliant your content strategy is, and no matter how often you update your epic content plan, the moment comes when all the writing ideas leave you.

You sit and stare at a blank page, struggling with writer’s block, procrastinating, and (maybe) experiencing the impostor syndrome, blaming yourself for being a lame specialist unable to generate creative content ideas for a blog.

Been there, done that.

For those “forgetting” to regularly update their lists of writing ideas and those unwilling to delegate content strategy and writing to outsourced specialists, here goes the ultimate list of content ideas for writing at a blog.

69 Ready-to-Try Writing Ideas for Your Blog

  • A list of the most popular/commented/shareable articles from your blog: Choose a period – a month or a year – and write summaries for every piece in the list, linking to their full versions.
  • A list of the tools/instruments: Tell about those you use for work.
  • A detailed review of each tool from your list: Share your case studies related to the instrument; describe its pros and cons; share the numbers and screenshots with statistics. Long story short, make it 10 times better than other same-looking reviews on the web.
  • A book review: Think of field-specific books related to your blog’s niche. Your review can inspire the audience to read the book or help you attract the TL;DR army (those choosing concise summaries, not extended book reading).
  • Reports: Why not publish regular reports on your blog’s metrics and outcomes? Tell the audience how everything started, share some statistics, etc. Such posts work on your brand reputation, authority, and trust. A primary example is Adam Enfroy’s blog, where he showcases all the data on traffic, strategies, and revenue.
adam-enfroy-blog
Adam Enfroy author shares his income reports with the audience
  • Interviews: Why not publish an interview with a niche expert or an influencer whose business area correlates to yours? It’s a chance to attract a broader audience and get extra backlinks.
  • Visual content: Publish behind-the-scenes of your niche events or photos of your team demonstrating their personal or career achievements.
  • Video reviews: If you manage a business blog selling products, video content is a must for your marketing strategy. Craft compelling product reviews, helpful for potential customers to check: Consider storytelling, added value, and the“what’s in there for me?” question; no one responds to salesy commercials stuffed with praises and bare facts but no emotions.
  • Guest articles: Guest authors provide you with writing ideas and content pieces, and you give them traffic and mentions in return. But there’s a catch: When working with guest writers, ensure they share original and informative content rather than promotional one.
  • Rebuttal: It’s not about whataboutism but a contrarian view. Keep your dignity, don’t get personal, and defend your position with facts and logic. You don’t even need to mention the opponent: Write and publish an argumentative blog post on the topic, full of highlights and proving who’s right or wrong.
Whataboutism is a reversal of accusation, arguing that an opponent is guilty of an offense just as egregious or worse. (Merriam-Webster)
  • Answering a customer’s question: It can be a FAQ page where you’ll provide all answers briefly, or you can turn one particular question into a detailed blog post covering the issue inside out.
  • Outcomes: It can be your “year in numbers,” results of a month, a project, or a particular marketing campaign. You’ve got the idea, right?
  • “Stolen” content ideas: Nope, it’s not about copy-pasted articles or poor rewriting. It’s about what Brian Dean calls The Skyscraper Technique and Rand Fishkin – 10x content: Spy on competitors’ popular topics and “steal” those writing ideas you can craft into a piece that will be ten times better.
  • Step-by-step guides: Publish detailed how-to’s on starting a blog, building a list of keywords, choosing travel insurance, you name it!
  • Your plans: Tell about your business goals, the projects you’re going to launch, personal accomplishments to achieve, and so on.
  • Contests: Feel free to organize competitions as often as you want but ensure to prescribe all the rules, terms, and conditions in detail to prevent misunderstandings and dirty players.
  • Predictions: Write about trends and all possible changes in your industry. Remember that such blog posts should be informative and based on research and statistics.
  • Checklists:
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Image: Blog Tyrant
  • Infographics: Take any of your published blog posts and make it an infographic. Thus you’ll attract a broader audience of visual learners, breathe new life into your outdated work, and get a new content format to promote on alternative channels.
  • Presentations: Repurpose your blog post into a beautiful presentation for more comfortable reading and sharing. You don’t have to be a professional designer for that: With tons of free graphic design tools available, it’s super easy to craft presentations now.
  • Podcasts: If your niche and brand voice allow, why now publish a podcast on a blog? Ensure you use high-quality equipment (a microphone, an audio editor) and write appealing scripts for it.
  • How-tos: One of the most popular blog post formats, such articles provide readers with practical solutions to their problems. Don’t be afraid of describing each step in detail and share photos when applicable; make your how-to as helpful as possible.
  • Products comparison: The more detailed information, the better: Stay honest and unbiased, use photos, and answer the users’ FAQs.
  • Your freewriting session: It’s perfect for personal blogs or resources on writing (like this one you’re reading right now). Don’t hesitate to look vulnerable or stupid: It’s a creative process, and readers will appreciate your sincerity.
  • A story about your profession: If you have a rare or complicated service, tell readers what it is all about. Share a checklist on choosing an interior designer, hiring an outsourced content writer, or anything related to your field.
  • Provocative blog posts: It’s not about writing on taboo topics or offending anyone; write about stereotypes in your niche that drive you nuts, debunk some myths, or contradict a widely-accepted truth.
  • Your brand story: Ensure to update your About Us page regularly for the audience to stay tuned with your background.
  • Promised blog posts: Check all your previously published articles for something like, “It’s a different story to tell” or “We need to write about it.” Do that.
  • Requests from readers: Check your blog comments. The big chances are that you’ll find recommendations from the audience to cover some related topics, so why not do that? Therefore you’ll show readers that you listen to them and are open to their suggestions.
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Read comments to find more writing ideas for future blog posts
  • An essay about a person inspiring you: It would be great if their deeds and your blog’s niche were somehow relatable.
  • Debates with a famous person: Say Warren Buffett and other top investors recommend buying stocks cheap and then selling them expensively. Write that it’s nonsense as 99% of investors do precisely the opposite.
  • Your old blog post’s republishing: First, it’s good for SEO; and second, your readers will thank you for up-to-date information.
  • Glossary: Make a list of terms in your niche, with a detailed explanation and examples.
  • Games: For example, it can be a quiz for readers to check how well they know a topic. When done right, such posts become an excellent instrument for audience engagement.
  • Your thoughts aloud: Don’t think of it as a diary to describe your childhood dreams or tell what you did yesterday. Express your position on an issue related to your field. For example, you could talk about work ethics or how your niche affects society. Or, tell a personal story about how you handle your job.
  • Discussion: Write on a potentially debatable topic to engage readers. Try a “what-if” format, something like, “What if all paid ads disappear and get banned tomorrow.”
  • Challenges: Organize a challenge and write about how it runs, its results, and the conclusions you made. Think of something genuinely challenging and exciting for your audience to observe, not a stupid promise a la “eat an apple per day during a week.” Well, you’ve got the point.
  • Memes: Why not post a collection of funny pictures related to your niche? Such content often goes viral if you choose memes for situations your target audience can relate to. Thus, HubSpot’s 22 Writing GIFs about content marketers remain my favorite, even though they published it back in 2017.
hubspot-blog-post
So true… 🙂
  • Editor’s Pick: Tell subscribers about a discovery you made this week, describe some tricks, praise a new blog, or recommend a product.
  • Gifts: Encourage readers to participate in Secret Santa or any other such-like event; ask them a question and promise a gift for the most unusual or funniest answer. It’s a trick many YouTube vloggers practice today.
  • Syndicated content: Publish worthy articles from other blogs, with a backlink to the source. Also, you can write your feedback on such content assets, therefore generating new materials for your blog.
  • Humor: Try coming up with something original, not simply retweeting the top jokes of the day.
  • Product descriptions: These work best for e-commerce blogs; explain what you sell, what product categories you have on a website, how and where to find your products, and so on.
  • Newsjacking: Writing on trendy topics can help you attract a broader audience to the blog, but the catch is that such publications are short-run and become out-of-date too soon.
  • “For Dummies:” Take any published article from your blog and rewrite it as if you explain all the insights to an 8-year-old child.
  • Live streams: Show how you run a marathon, cope with deadlines, visit a conference, etc. You can organize that via Twitter or stream video services.
  • Your team: Tell readers and target consumers about your colleagues and what they do for your business and website to be so cool. You can craft a separate article about each team member, interview them, and tell fun facts about them.

Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life.

Amy Poehler
  • Benefits: Write a blog post revealing your strengths and the added value you bring to customers. What makes you better than competitors? Are there any benefits of working with you; what problems do you solve?
  • Dos and don’ts: Users love such blog posts because they reveal practical tips on the topic. For example, I could write something like, “Dos and don’ts of working with guest bloggers in 2022.” (Hmm, maybe I should write it, indeed.)
  • Cheatsheets: And make them downloadable for subscribers to save and use later.
  • White papers: This marketing content asset of a non-promotional nature can detail the benefits of a product, provide solutions to a problem, or summarize industry statistics. Good white papers are time- and energy-consuming to create, but, if done right, one white paper can bring you more traffic and natural backlinks than a dozen of average blog posts.
  • Your brand name story: Tell readers why you’re Peach, Blizzard, or Solomon.
  • Power Page: It can be an ultimate guide on something, empowered with a comprehensive list of handy resources, examples, and templates to use.
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Image: Backlinko
  • Promos: Tell about your services, share your latest achievements, or announce your upcoming releases, publications, events, etc.
  • Fiction content: It can be a novel, a play, a poem, whatever. Write a hymn about digital marketing, after all.
  • How to become an expert: Share the insights on what it takes to be a specialist in your niche.
  • Your client’s story: Use storytelling to share a real story on how your product or service helped someone solve their problem.
  • Working with you: Write about how you choose employees or – if you are a freelancer – clients to collaborate with, what values or character traits they should have, etc.
  • Open letters: Choose an addressee based on your niche and audience interest; for example, it can be an open letter to Tim Soulo, Jon Morrow, or Ann Handley.
  • Saving tips: Don’t hesitate to share secrets on keeping some money in your niche.
  • Translation: You can translate your published post to another language for alternative traffic sources. Or, take a worthy blog post from non-English resources and translate it for your audience, with a backlink to the original.
  • Rankings: Publish top lists of specialists or companies in your niche; let the audience vote and decide who is better and what your place is in this list.
  • Hobbies: Write about your or your team’s hobbies and interests.
  • Back to origins: Share the story of your industry with readers. What did computers look like 20 years ago? Or, what were the car’s features at the beginning of the 20th century?
  • Feedback on/from partners: Ask your partners to share some comments on working with you or prepare a few questions for them to answer in detail. Also, you can write blog posts devoted to your partners, telling about your experience of working with them.
  • Ideal world: Write about what your niche lacks to become the perfect market; perhaps, it’s some laws, new products, a different structure, you name it.
  • Price lists: If you have some on your website, ensure they are up-to-date and revise them regularly.
  • Terms of service and privacy policy: Write and submit those to your blog if you still haven’t.

40 Sources to Use for Generating Ideas on What to Write About

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Use a keyword to see questions people ask on it; that’s your ideas for future blog posts
  • Q&A websites: You’ll find tons of writing ideas for blog posts on such resources as Quora, Ehow, QsAns, and others.
  • Pain points: Think about what makes you angry about your niche. The chances are that will be enough for more than one blog post.
  • Newbies mistakes: If you’re a content writer, tell about why it’s not that great to use the passive voice and overuse -ly adverbs; if you’re an artist, share don’ts of holding a brush, etc.
  • Your work organization secrets: Do you use lists? How did you find a work-life balance? Or, maybe you don’t welcome time management at all? Tell readers how you organize work and life.
  • Your loyal subscribers and followers: Write about those who love and support your brand, leave comments, or donate your blog regularly.
  • Your life and work principles/mission: Say you are a teacher who puts a good relationship with the student above anything else, or you’re a guest writer crafting articles for personal brand awareness, not grey/black link-building schemes.
  • Translated blog posts compilation: Take a few articles, combine them, and enforce the material with your expert comments.
  • Hypotheses: Does it seem to you that all people with red hair are kind? Do research, check Google Scholar and other resources, and prove or disprove this hypothesis in your blog post. Sure, it stands to reason that you better somehow choose ideas related to your niche.
  • Evolution: Think of phenomena in your industry; tell about when and how everything started, evolved, and where it is now. How has it happened?
  • Motivational content: Share the story of your success.
  • The impact of your profession on your life: What kind of people have you met thanks to your work? Have you moved to another city or country? Have you tripled your income? Tell your followers about that. An example is Jon Morrow’s oldy-worldly blog post that won the audience in due time:
jon-morrow-text-copyblogger
I have tears in my eyes every time I read it.
  • Certificates: Have you got a new skill by taking a refresher course? Tell your subscribers about it.
  • The goal and story of your blog: Why do you manage it? What did inspire you to start it?
  • Statistics: Share the list of up-to-date statistics about your niche; such posts often go viral and attract natural backlinks.
  • Holidays: Greet readers or publish a compelling article on the related topic. For example, it can be the list of templates for Christmas greeting cards (if your blog is about design) or a guide on organizing Black Friday sales (if you write about e-commerce or marketing).
  • Your professional growth: Do you upgrade your hard and soft skills? Do you prefer live courses or distance learning? How do you motivate yourself to continue?
  • Google Autocomplete and “People also ask” sections: Start typing your keyword or related topics into Google search; the system will generate a few writing ideas for you.
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I can see +5 ideas for blog posts here. And you?
  • Social media discussions: Monitor a few niche communities on Facebook or LinkedIn; debates in the comments can help generate a few content ideas for future blog posts.
  • Visual materials from seminars or webinars you attended: From firsthand experience, I can say that presentations and handmade notes from niche events are a gold mine of blog post ideas!
  • Research results: Follow trends, subscribe to niche newsletters, and always keep an ear to the ground to share the latest info with your readers.
  • Niche forums: Here, you will find more than content ideas for a blog. Such resources often discuss valuable ideas and describe exclusive experiences you can apply to your work later.
  • Top blogs in your niche: They can inspire and motivate you to write, and their comment sections can hide valuable insights to cover on your resource.
  • Article directories: Often written for SEO purposes only, those posts still can be a good source of writing ideas. Why not turn some poor-written texts from there into content masterpieces?
  • Ultimate lists: You can turn their items into separate blog posts. For example, I could take this list of mine and write blog posts on creating presentations or writing white/power pages.
  • Articles of your fellow bloggers or competitors: You can debate, object, explain their topics from a different angle, expand on their guides, cover the issues they care about; you hold the keys to this kingdom here.
  • Your social media followers: Ask what they want you to write about in your next blog post.
  • Your team: Organize a 30-minute brainstorming session and write down all the ideas that cross their minds. You’ll choose the best and most appropriate ones later and include them in your content plan.
  • Your customer support team: Ask them about the most frequently asked questions from clients – and turn those questions into blog topics!
  • Your failures: Write about why they happened and what you could do to prevent them.
  • Google Trends: Explore popular topics here.
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Enter your topic and see what the world (or your area) is searching
  • Freelance marketplaces like Upwork or Freelancer: Register on a few and monitor the topics work givers ask freelancers to write.
  • Books: They have tons of ideas to describe and discuss on the blog.
  • Webinars: Start watching from audience questions to a speaker; the most interesting ones are your content ideas for today.
  • Title makers and blog topic generators: Type in your subject or keyword – and get a few writing ideas. Yes, they are usually quite superficial, but you never know. 😉
  • Press releases: Read between the lines and extract writing ideas from there.
  • BuzzSumo: It’s an excellent service to find topics that went viral on social media and use them as a guide for your future blog titles.
  • Hashtags: Check what hashtags your colleagues use with content; some can serve as keywords for your content assets.
  • Your website search: Check what users look for at your resource; why not write about it to satisfy their search intent?
  • Related search terms: Type your keyword in Google search and go to the SERP bottom for a few alternative writing ideas.
  • Google Alerts: Use this service to get notifications about new publications on your niche; reimagine those most relevant and juicy into creative content ideas for your blog.
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Source: Giphy

Have I missed anything? Please don’t hesitate to share your writing ideas in the comments – let’s make this list the ultimate one for publishing ideas to address when writer’s block strikes!

Content writer and blogger. Ambitious dreamer and fitness enthusiast. Proud ghost- and guest writer to blogs on content marketing, SEO, storytelling, and copywriting. Ninja from WritingBreeze, willing to be friends with you.
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41 thoughts on “100+ Writing Ideas If You Don’t Know What to Publish

  1. Hi and thanks for the article! How do you think, do all these ideas work for a beginner blogger? I just start my blog and want to create a content plan to cover there. What writing ideas would you recommend me to focus on? Thanks!

  2. Your DIY project is genius! The way you turned something simple into a work of art is truly impressive. Thanks for the blog!

  3. This blog is like a virtual mentor, guiding me towards personal and professional growth Thank you for being a source of inspiration

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